NAMIRA PEPE
This was the first project I worked with directly from the beginning. is a project that emerges as a response to the level of primary prevention that works, with children of pre-school age (from 3 to 6 years old), skills related to Citizenship, Civic Participation and Entrepreneurship and promotes a better adaptation of children at times when Cycle transitions occur: from preschool to the first cycle and from the first cycle to the second cycle.
It was necessary to create the entire graphic image and its support materials. Due to its target audience, the project asked for a more plastic and less graphic image. This factor led to the typographic choice of the logo and the whole image, with a more calligraphic register that conveyed to a more childlike idea. The chromatic palette also took into account this same aspect, with the choice of more saturated and luminous colors, but harmonious as a whole. The use of graphic elements of brushstrokes and doodles is present in all elements of the project, flyer, digital presentation and other materials, almost as if it were a child's drawing.
TAIPA, CRL 2019
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